Oana has over 15 years of experience in media research and audience measurement acquired by working with a global, leading audience measurement company, as well as several multinational media groups. Before joining PAMCo, Oana has worked on global projects, supporting the roll out of cross media measurement in countries such as the UK, Brazil and the Netherlands. With a passion for media and for understanding people, Oana is excited to join PAMCo as Head of Research to support the transformation of the service.