Emma has over 20 years of experience and knowledge, having worked across all media and within or with leading global organisations in media, research, and insights. Her background has been in leading client relationships, business development, management of teams, delivering projects, and developing products to timescales, as well as driving commercial strategy and managing multiple budgets across global markets. In recent years she has led on evolving new technology into the Barb services, for cross device measurement and helped Sky in enhancing reporting for the AdSmart targeted currency. She recently joined PAMCo to help guide the service forward.
